Barrett Beall, Senior Vice President – Communications & Creative Strategy, serves as HighGround’s liaison between the firm’s longstanding reputation and the new digital realm of politics, exemplifying the importance of a multipronged approach to both social media and traditional forms of PR.
She oversees a comprehensive suite of services for HighGround’s clients, including social media strategy and management, website development, public relations, content creation, and digital advertising. Through her leadership, clients benefit from integrated communications campaigns that amplify their message, strengthen stakeholder relationships, and influence public discourse.
Her contributions have played a key role in HighGround’s industry recognition, including being named Arizona Capitol Times’ 2026 Best PR Firm and Campaigns & Elections’ 2022 Public Affairs Firm of the Year.
Recently, Ms. Beall earned recognition for her advocacy work on behalf of the League of Arizona Cities & Towns, Proposition 409, and the County Supervisors Association. These efforts earned HighGround multiple honors at the 2026 Campaigns & Elections Reed Awards, including “Best Rebrand – Campaign, Organization, or Political Firm” for the County Supervisors Association’s redesigned website and Best Major Donor Fundraising Effort. The firm also received an AAPC Silver Pollie Award for a direct mail series and an AAPC Bronze Pollie Award for excellence in digital communications for its work on the Proposition 409 website.