Barrett Coughlin, Senior Account Executive – Social Media & Public Relations, serves as HighGround’s liaison between the firm’s longstanding reputation and the new digital realm of politics, exemplifying the importance of a multipronged approach to both social media and traditional forms of PR.
Ms. Coughlin has a distinctive capacity to employ the art of influence by driving public opinion surrounding client-facing issues and generating persuasive, data-driven digital dialogues to sway lawmakers and industry leaders. Ms. Coughlin manages client social media accounts, website production, public relations needs, content creation, and digital ad buys.
Most recently, Ms. Coughlin was recognized for her digital issue advocacy efforts on behalf of the League of Arizona Cities & Towns, the Water for Arizona Coalition & Outlaw Dirty Money. The firm was awarded two 2021 Campaigns & Elections Reed Awards for Best Online Video 2 Minutes & Under and Best Website and an AAPC Bronze Pollie Award for “Best Collateral.”