Barrett Beall, Senior Account Executive – Social Media & Public Relations, serves as HighGround’s liaison between the firm’s longstanding reputation and the new digital realm of politics, exemplifying the importance of a multipronged approach to both social media and traditional forms of PR.
Ms. Coughlin has a distinctive capacity to employ the art of influence by driving public opinion surrounding client-facing issues and generating persuasive, data-driven digital dialogues to sway lawmakers and industry leaders. She oversees a range of services for HighGround’s clients, including social media management, website production, public relations strategy, content creation, and digital advertising. Her leadership in these areas has directly contributed to the firm’s recognition as “2022 Public Affairs Firm of the Year” by Campaigns & Elections and “2022 Best PR Firm” by Arizona Capitol Times.
Recently, Ms. Coughlin earned recognition for her advocacy work on behalf of the League of Arizona Cities & Towns and the Proposition 140 campaign, The Make Elections Fair Act. These initiatives garnered HighGround the prestigious 2024 Campaigns & Elections Reed Awards for “Best Online Video for Public Affairs Campaign for Issue Advocacy” and recognition for “Best Major Donor Fundraising Effort.” Additionally, the firm received an AAPC Bronze Pollie Award for excellence in “Fundraising Effort.”