Public opinion surveys can be a lot of things – a snapshot in time, a roadmap telling you where to go, a glimpse into the unknown, reassurance that you are headed in the right direction, or a wake up call when you’re not. Accurate and unbiased survey data is one of the most important tools in your toolbox.
HighGround, Inc. has more than a decade of experience and has become the statewide leader in determining and measuring statewide, regional, and local behavior. Paul Bentz, Vice President of Research and Strategy has been recognized as back-to-back-to-back winner of “Best Pollster” by the Arizona Capitol Times.
Building from our experience working with the late Margaret Kenski of Arizona Opinion and other public opinion firms, HighGround has used its skills and knowledge of the Arizona electorate to build our own public opinion polling practice from the ground up.
Our team is committed to unbiased research – telling our clients the good, the bad, and the ugly. We test both positive and negative messages because we believe that clients deserve the impartial truth.
We can conduct accurate and affordable survey research with quicker turnaround times and a better understanding of the people of Arizona including those who choose to participate in elections. HighGround’s data capabilities are unparalleled in their depth and samples are based on reliable voter data and historic voting trends.
HighGround has performed surveys for clients on a wide variety of statewide and local issues including health care, public safety, education, tax policy, school funding, transportation, local ballot initiatives, and candidate campaigns, among others.
How We Survey
HighGround specializes in strategic messaging surveys that to gather a broad spectrum of public opinion including perception of the client, awareness of their challenges, public priorities, views on broad and specific issues, vulnerabilities, and argumentation.
Our surveys are conducted by professional live interviewers calling individuals based on the pre-determined quotas. We conduct our surveys on landlines and cell phones – direct dialing mobile phones individually as required by law. Our team can perform survey research in both English and Spanish as necessary.
The survey deliverables include crafting the survey, conducting the calls (both landline and cellphones), providing topline and cross-tabulated results, crafting a client report, and providing briefings as necessary. The length of the survey and the number of people in the sample audience has the greatest an impact on its overall cost and the instrument and the associated costs are always approved by the client before it is executed.
Contact us if you are interested in survey research or would like a price quote.
HighGround Previous Public Opinion Clients include:
• AAA Arizona
• American Property Casualty Insurance Association
• Arizona Board of Regents
• Arizona Health Care Coalition
• Arizona Hospital and Health Care Association
• Arizona Humane Society
• Arizona Restaurant Association
• Arizona State University
• Cochise County
• Expect More Arizona
• League of Arizona Cities and Towns
• Maricopa Health Foundation
• Professional Fire Fighters of Arizona
• Restoring Arizona
• Resolution Copper
• Salt River Project
• Save Our Schools Arizona
• Southern Arizona Leadership Coalition
• Stand for Children Arizona
• And many more…