There is a reason we have “Make It Happen” on the mantle in our conference room. It is the way we do things. HighGround’s successful strategic approach to everything we do is rooted in the fact that we provide the complete public affairs package. We can give you the strategy, management, and the necessary tools to implement solutions.
Public Relations
The HighGround team brings extensive experience in both national and local media, as well as public relations experience. Our team is equipped to launch comprehensive public relations efforts from the ground up or offer additional strategic thinking to existing public relations efforts and help expand them to appeal to key audiences. HighGround has extensive experience growing coalitions through outreach and contacts with professional organizations, large and small businesses, and one-on-one meetings.
Our team’s expertise spans public relations efforts for Governors, Members of Congress, Departments of State Government, cities, towns, winning candidates, winning ballot measures, corporations, and many other organizations. HighGround is well positioned to help Elevance Health build an ensemble of both private and public sector organizations to start building a coalition of support.
HighGround staff are regularly sought after as expert resources by both local and national news outlets, earning widespread recognition. Our team has been featured on prominent platforms such as Fox News, CNN, the Drudge Report, the New York Times, The Washington Post, Politico, and many others. The firm was recognized at the 2022 Campaign & Elections Reed Awards as the “Public Affairs Firm of the Year.” Additionally, HighGround was named the “2022 Best Public Relations Firm” at the Arizona Capitol Times Best of the Capitol awards.
Public Information Communications
HighGround provides communications strategy, public involvement, and survey research for public clients including local municipalities and school districts. Our consulting work is solely focused on providing accurate, unbiased public information to all taxpayers and registered voters. We do not advocate for any election issue on behalf of a public client and our team maintains a strict adherence to activities that are permitted under election law.
Message Discipline and Timeline
Having a strategic messaging platform and a timeline are the two most critical components to any public relations effort. We are committed to message discipline – having the experience and expertise to make sure that you are talking about what you want to talk about instead of reacting to the media and any opponents. Too often, public relations efforts are drawn off course by engaging in discussions that are not geared toward reaching your goals. Staying the course (or as we like to call it, staying on your rhetorical “yoga mat”) is a skill that we have developed over time, and it is something we can share with you.
Crisis Communications
One of our greatest areas of expertise is crisis communications. Our team is experienced at leading executives through the media crisis process and effective at negotiating the rules of engagement with unfriendly reporters. We are also experienced in navigating media situations to prevent them from turning into a full-blown crisis. Our in-house digital team ensures that all digital components are seamlessly integrated and can respond quickly to the rapidly evolving media and online landscapes. With this agility, we deliver tailored, timely solutions that protect reputations and foster trust with audiences.
Contact us if you are interested in public relations assistance.