HighGround dedicates a great deal of time to researching new methodologies and trends so clients can be sure they are being offered the most innovative digital strategies. We recognize that “social media” is the current “must-have” service. As such, our team has dedicated time and expertise in creating specialized, tactical social approaches that generate meaningful metrics and outcomes for our clients.
Our team recognizes that message discipline plays a leading role in the effort to create a digital brand. Our work for the League of Arizona Cities and Towns is a prime example of this combined effort. The League’s Social networks are managed on content calendars that align with key events, policy priorities and legislative happenings. The content exemplifies their brand pillars and communicates critical issues through a branded lens.
The League sought to raise awareness and educate lawmakers and stakeholders about the harmfulness of SB 1460 (TPT; digital goods and services) and SB 1147 (Tobacco products; vapor products.) These complex issues posed serious threats to the local economy and public health.
HighGround was recognized for our digital issue advocacy efforts for the League of Arizona Cities & Towns by Campaigns & Elections, earning 2020 Campaigns & Elections Reed Awards for Best Online Video 2 Minutes & Under and Best Online Video Longform. This marks the 10th straight year in which HighGround has received a Reed Award. The videos became extraordinarily instrumental in driving public opinion against these bills and pushed lawmakers to oppose the proposals despite incredible pressure to approve these measures from the most influential business organizations and large multi-national business interests at the State Capitol.
This type of uniformity creates a genuine interest in engagement amongst the audience groups. Long before the evolution of social media, HighGround was at the forefront of digital earned media, earning a Pollie Award for Best Overall Internet Campaign for our work on Joe Arizona creating a unique online persona and managing a massive online tee-shirt campaign on behalf of the Coalition for Arizona. Contact us if you are interested in social media strategy.
To celebrate a monumental moment for the acclaimed architect Frank Lloyd Wright, we implemented a plan that would flood the digital space and generate a great deal of attention around the hashtag #FLW150 for his 150th birthday. Our efforts were recognized by the Guggenheim Museum in NYC as being the most successful Frank Lloyd Wright home on Instagram and was awarded a Reed Award for Best Earned Media Around a Single Event Reed Award. The campaign was a major success online as well gathering attention (including dozens of news stories) and collectively earning over 8 million impressions. Our efforts in support of the David & Gladys Wright House also included utilizing social media influencers and working with renowned artist, Steve Yazzie and his firm Digital Preserve on an awe-inspiring video series about the three goals of the home: “Preserve, Celebrate, and Inspire.”