Success Stories

The Client
International Code Council (ICC)

The Challenge
In 2003, the City of Phoenix had started the process of updating its building building code.  Several codes had been excluded from the decision process, leading the City of Phoenix the down a path to choose an untested code that had only been implemented in one small city in Texas.  Other building codes such as the ones that had been developed by the International Code Council had been used in the past and wanted an opportunity to be considered.

The Strategy
An informational/educational grassroots campaign combined with outreach to local business and construction leaders from across the City to let them know what is going on and get them engaged in the Building code process.

The Plan
The first step was getting the International Code Council's foot in the door.  It had been previously decided that only one code would be considered for adoption.  Through our work with our coalition and the code development council, we were able to get the committee to add the ICC codes as part of the consideration.  After the ICC was allowed to be part of the consideration, our plan was to show that the ICC codes were superior and that they worked better in conjunction with all of the surrounding cities.

The Results
Success.
The highly effective outreach campaign were both key components in educating the industry about the different building codes and eventually getting the ICC codes adopted by the Phoenix City Council in 2004.


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